Marketing & Advertising Takes It To The Next Level
Advertising using a digital signage displays is a form of out-of-home advertising (DOOH) in which static, motion graphic and video content is displayed to deliver targeted messages, to specific locations and/or audiences, at specific times. This allows retail chains, POS vendors, advertising and PR firms to influence customer buying decision usually at the point of purchase.
Digital signage technology can drastically change and improve the way advertisers can interact and communicate with their customers, drawing attention to specific products and promoting a brand. Alongside commercial messages they can also display news, weather and sports information to make their screens more appealing.